Be agile in marketing without using the words Scrum, Agile and Scrum Master

 

 

Femi Olajiga is a marketer based in England and helps clients with marketing campaigns, strategy, and implementation. Hear him talk candidly about his experiences in applying agile concepts in the marketing domain.

He challenges some core assumptions with agile, like why has the Agile Manifesto not been updated since its inception in the spirit of continuous improvement.

This is part of a series of conversations around my research on the topic: Future of the Scrum Master role.

Add your voice to this research study:
https://futureofprojectmanagement.com/2017/01/26/future-of-scrum-master-research-study/

About Samir Penkar

People, trends and ideas on project management. Get my FREE eBook NExt: a project manager's journey to the next level - when you sign up for updates.
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