Aza Raskin drives home a great point by telling us a wonderful story. If only more of our project teams would adopt this approach, we could save tons of money and time.
There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: “The problem is we don’t understand the problem.”